So you have a website, welcome to the Internet! But how satisfied are you really with it?

Your customers’ habits are evolving rapidly and new technologies are revolutionizing the Internet. Having a simple online presence is the first step, but it is equally important to keep up to date with new developments. With billions of sites on the web, how do you make sure you stand out and, more importantly, reach the right people?

At XBA we know that there is much more to a successful website: it must not only look good, but it must also function properly and meet your business objectives. Fortunately for you, we are here to help.

If you’re still in doubt, here are 10 clear signs that you probably need a new website.

Although this list is not organized by importance, the fact that your website is not responsive is a pretty significant reason to start thinking about a new site.

A responsive web design should ensure that your site displays correctly on different devices and provides a memorable user experience on every screen, whether it’s a desktop PC, laptop, tablet or cell phone.

Most importantly, according to recent data, mobile device usage is rapidly overtaking desktop usage as a method of web browsing, with more than 60% of users now doing so from their smartphones.

Now more than ever, you can’t afford to alienate your customers just because you have a non-responsive website. Can you do it?

See how XBA makes sure our websites display smoothly on mobile devices.

According to this research, 47% of consumers expect a page to load in 2 seconds or less. It is also useful to note that 40% of consumers will decide to abandon a website that takes more than 3 seconds to load. The solution is obvious: to keep visitors on the site, you must make sure it loads instantly. If your website takes forever to appear on the screen, it’s time to think about a new site. Fortunately, here at KOTA, making your site speed one of the top performance indicators is one of our top priorities.

If your site is too slow, let’s face it: you’re missing out on great opportunities. You are probably losing potential customers and hurting Google’s algorithm results. And we all know that Google is king.

Visit our site, we have built an ultra-fast website.

What exactly is the bounce rate and why should you care about it? According to Google, a bounce is a single page session on your site. Is it a negative thing?

Well, if the success of your site depends on users viewing more than one page, then yes, a high bounce rate is a negative.

There are many reasons why your bounce rate could be high, such as a confusing user experience, unreadable content, unattractive design or faulty functionality. Fortunately, a new redesign of your website can help with all of this! Magic!

If you’ve recently done a rebranding and your current website doesn’t reflect it, it’s a pretty obvious choice, actually. You need a new one.

For most companies today, digital is the primary means of communication. If your website doesn’t match your brand, you could be sending a confusing message to your potential customers and, well, that’s never a good thing.

The most important thing: are you satisfied with your website? Are you proud of it? Do you think it gives the right impression of your business? No? Then there is no escape: you need a new one.

Not surprisingly, but according to Adobe, 66% of consumers prefer to see something beautifully designed rather than something plain and boring. In addition, research suggests that even 68% of visitors choose generally good design as an attractive layout and photography as one of the top three factors in the content viewing experience. Wow!

We call it a bad User Experience (UX) and we see it often: overly complicated site navigation, hidden and inaccessible content, lack of calls to action or a clear hierarchy of sections.

If all this sounds familiar, there is no time to waste and you should consider a redesign immediately.

Updating your website to its most intuitive form, with a seamless flow of information, will bring you benefits in no time.

We can’t imagine anything more painful than this: not being able to update your own website without emptying your wallet to pay a computer technician just isn’t fair. Just to avoid this frustration, it is worth considering a new website with a proper content management system.

At XBA, we make sure that the backend of every website we build is simple and intuitive. We also offer free training sessions so you can become a WordPress virtuoso in no time.

Maintaining your brand image in every channel can do a lot to help you stay ahead of the competition. As for your website, keeping it updated and aligned with recent trends will surely help you stay on top of the game.

You’ve probably heard of the enigmatic SEO. As Google explains, search engine optimization often involves making small changes to parts of your website. Viewed individually, these changes might seem like incremental improvements, but combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

The truth is that many of the points mentioned above will influence how your site ranks in Google. However, this is something that can easily be improved with a new website, since at XBA, technical search engine optimization is one of our top priorities.

 

The most important thing is to trust your instinct. If you have that nagging feeling that your website needs an update, chances are it does.
Come on, give us a call.